Hello people..It’s xxx…Hope you enjoyed the long Easter weekend!
I love INSTAGRAM…OK that is an understatement lol..I follow quite a number of Beauty brands and they have mastered Branding to the T…
Here is what I have learnt from following Beauty brands on IG
Let’s get Branding!!
Be Consistent
Branding Lesson #1. Be Consistent. In your messaging, colours, posts, Product/services/company information across social media platforms. etc. Make it easy for your customers to find you!
Keep it Crisp & Visual!
Instagram is such a great Branding and marketing tool is because it is visual. A pictures says a thousand words..Keep it crisp..The quality of images go a long way to selling your brand!
A post shared by M·A·C Cosmetics (@maccosmetics) on
Focus on the products
Focus on your products. There are many brands out there with great products but they focus too much about what the products can do than on the products themselves. If you are a beauty brand and most of your posts are of well made up faces…You may be conveying a different message.(e.g make up artist/academy).Showcase what your products can do but do not loose focus! I like how these brands add the lipstick, nail polish to the images.
A post shared by YSL Beauty Official (@yslbeauty) on
A post shared by Tarte Cosmetics (@tartecosmetics) on
Same goes for service…People want what you do..Give tips, expert advise. Showcase your work and some behind the scenes pictures/videos so people can relto real projects
Showcase the collection
Still part of showcasing your products but a collection/range of products showcased together shows the diversity of your product offering. Add the names of the shades/colours to make it easier for customers to purchase.
A post shared by Kylie Cosmetics (@kyliecosmetics) on
Lots and lots of lip available now on tarte.com! 💋 #rethinknatural #naturalartistry #kisses
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A post shared by M·A·C Cosmetics (@maccosmetics) on
It is a lifestyle
It is definitely a lifestyle. Showcase your products as part of the customer experience. e.g. Lipsticks or nail polish as a staple for a holiday,travel experience
Let us know which one of these #benefit goodies is your travel must-have! 💕
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A post shared by Milani Cosmetics (@milanicosmetics) on
Giveaways/Promos
Giveaways are the bomb! Giveaways are a great way to engage your clients! Collaborate with different brands or a community of influencers..
Collaborating with similar or complementary brands is a win win.
Promos are a great way to ramp up sales. e.g. Discount %, Free shipping, Buy one get one free etc.
Influencers rock!
People follow people!!Influencers make brands connect to existing and potential customers.They add value to your products and make them come to life..An influencer can make great content especially a video go viral! Bloggers & influencers are a brands best friends. E.g. bloggers can showcase your products (services, events etc), do product reviews. etc
Love this look by @_gabbiparker using Ginger lip kit and Literally gloss! 😍
A post shared by Kylie Cosmetics (@kyliecosmetics) on
A post shared by Tarte Cosmetics (@tartecosmetics) on
A post shared by M·A·C Cosmetics (@maccosmetics) on
There you have it! Hope you learnt something or got a refresher on Branding!
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Have a nice week ahead.
Y.M.
IRepCamer
